7 Tips for Growing Revenue Online

Finding success as a small business owner isn’t always easy. In fact, nearly 50% of small businesses fail in the first five years. The question, is why?

Most small business owners are forced to close down shop because they simply aren’t making enough money to keep the lights on, pay their employees, and pay themselves. This could be due to poor leadership, poor financial management, or poor marketing.

The bottom line, however, is that those companies weren’t growing revenue. They weren’t generating enough leads and making enough sales.

We don’t want to see that happen to your small business. Keep reading for our top tips on using digital marketing to grow company revenue.

1. Table of Contents

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   Define Your Niche and Identify Your Target Market

First, you need to figure out what sets you apart from your competion. What makes you different than your competitors? In what ways are you better for consumers in your industry?

The more you can define your niche, the easier it will be to identify your target market. Your target market is comprised of the consumers who are most likely to invest in your products or services.

If you don’t have a target market, you’ll waste time and money marketing to people who have no use or desire for your company. Marketing to the right consumers, on the other hand, will put your marketing message in front of a captive audience.

For example, if you own a local restaurant that offers a full menu of vegetarian and vegan options, you must corner that area of the market. Focus on getting the word out to people in your community who adhere to a vegetarian or plant-based diet. If you’re in the healthcare industry, check out the 5 Freedom Formulas to grow your impact and revenue as a health leader.

2. Perfect Your Website

Next, understand that in the modern business world, your business is only as good as your website. If you’re not providing a positive customer experience, you could be losing sales to your competitors.

Your website must be optimized for mobile devices. The vast majority of Americans use smartphones and other mobile devices to research products/services and shop online. Your website needs to be properly formatted so it loads correctly and quickly.

Just as importantly, your website must be intuitive. Users should have no problem navigating your website to find the right pages.

3. Improve Your SEO

One of the most important digital marketing strategies for growing revenue is developing a strong online presence. Search engine optimization is the primary way of driving organic traffic to your site. The SEO coding embedded in your site will determine how quickly search engine users find your page.

You can improve your SEO ranking by:

• Using industry and niche keywords
• Creating a blog on your site full of relevant articles
• Registering your company with Google My Business
• Using internal links (to other pages on your site)
• Using external links (to other websites)
• Getting backlinks (links from other websites to yours)
• And more

Additionally, write a meta description for each page that includes your keywords. It should be descriptive and compelling.

The meta description is the blurb found beneath website links on search results pages. It explains what is contained in the linked webpage.

4. Increase Your Visibility on Social Media

Everything we do in marketing is ultimately about making money. To make money, we must generate leads. One of the best platforms for generating leads is social media.

Roughly 72% of Americans have a social media account. However, there are also people who use social media apps (like YouTube) without signing up for an account. Regardless, there is hardly a better place to expand your brand awareness.

Use social media platforms like Facebook, Tik Tok, YouTube, and Instagram to define your brand, connect with consumers, promote your products/services, and publish content. These all-inclusive platforms will help you increase your digital presence with the ultimate goal of growing revenue.

You can invest in paid social media advertising to jump-start your profiles or use organic marketing to slowly gain followers for free. Regardless, you must create engaging posts to ensure people are following your profiles and liking, commenting, and sharing your posts.

5. Use Content Marketing to Improve Your Credibility

Next, remember that we live in a world dominated by technology. People can find answers and solutions at their fingertips at any time of any day. All they need to do is turn on their device and perform a Google search.

Take advantage of this convenience by adding to the information out there. Create content relevant to your industry designed to provide value to the user. This includes everything from video tutorials to advice.

Content marketing allows companies to develop stronger relationships with consumers. By providing solutions to their problems and answers to their questions, you become more relatable. The more a consumer returns to your blog or social media pages, the more they will trust your company.

6. Invest in PPC Advertising

If growing revenue is among your top priorities, you must remember the old adage – “You have to spend money to make money.” This is especially important for your business strategy if you’re just starting out.

We recommend investing in pay-per-click advertising. You can pay a search engine (like Google) to bring your website up at the top of search results based on certain keywords. Websites at the top of the list receive the majority of clicks.

In return, you pay the search engine for each click your website receives. This can be an effective way of growing company revenue before you establish a strong SEO strategy.

7. Use Emails to Retarget Consumers

Finally, understand that most consumers won’t buy a product or invest in service the first time they see it. It takes repeated marketing messages to convince someone to spend money. This is why email marketing campaigns are so incredibly effective.

When someone subscribes to your email, it means two things:

• They’re interested in your brand and what you have to offer
• You have a direct means of communication with them

Whether you’re messaging previous customers or potential customers, use your emails to remind consumers of how you can make their lives better. Just remember to provide something of value in your emails or the subscriber will stop opening them. This can be anything from discounts to free online content.

Is Growing Revenue Important to You?

Growing revenue is the staple of business success. Unfortunately, it’s much easier said than done. Follow the marketing tips listed above to maximize your results and expand your influence.

And if you’re looking for more tips on digital marketing, check out some of our other articles before you go. Our blog was created to be a reliable source of information for entrepreneurs like you.