Starting a new skincare business is an exciting endeavor. The skincare market is booming as people become more conscious of taking care of their skin. Tapping into this market can prove to be very successful for new small business owners.
However, because the skincare industry has such a saturated market, it can be hard to set your brand apart and distinguish yourself from the competition.
One of the ways you can make sure your brand stands out is through skincare packaging.
The Importance of Skincare Packaging
The first thing your customer sees of your brand is going to be the packaging that your product comes in.
It doesn’t matter how life-changing your product is for a person’s skin. If the customer doesn’t like the packaging, they will be less likely to purchase it.
Keep reading to find out seven key ways you can boost your skincare packaging to appeal to customers and increase your sales.
Create a Logo
If you’re going to make a skincare brand, you’re going to need a logo. It’s the first thing customers see and recognize about your brand. Therefore, it should represent your company while also appealing to customers.
For example, if you are a minimalistic skincare brand, your logo should reflect elements of minimalism, such as simple shapes and neutral colors. On the other hand, if you are a more spunky skincare brand, feel free to experiment with quirky fonts and vibrant colors.
Whatever your company stands for, your logo should reflect that.
Similar to designing your logo, the look and feel of the packaging of your products are important. Essentially, the design elements of your logo should translate into the graphic design of your packaging.
While customization and creativity are important, you still want to make sure that you have practical packaging. Standing out involves designing packaging that has an innovative element while also being lightweight for economical reasons. Eco-friendly packaging can be a huge selling point to customers.
If you’re stuck on what to include in your packaging design, this design guide can lead you in the right direction for your brand.
Make it Eco-Friendly
As mentioned in the previous point about design elements, eco-friendly packaging is a huge bonus for customers. As the world shifts toward sustainability, it’s important for brands to align themselves with the value of being environmentally conscious.
A great way to make your packaging more sustainable is to cut out as much plastic as possible
Is there a way to keep your product safe with cardboard or paper? Can you make your packing lightweight to reduce its carbon footprint? Making efforts to up the eco-friendliness of your products will go a long way with customers.
Make it Accessible
One of the fundamental ways to ensure your customers can buy your products is to make them accessible. If a customer can’t purchase your product, how would they be able to use it?
In terms of packaging, this includes investing in economical packaging to reduce costs, making your product more affordable to a greater number of people.
Further, this involves making sure your product stands out. Customers encounter dozens of skincare brands when they enter a store or shop online. How can you design your packaging to ensure customers can actually see your product and understand what it is?
Investing in the product packaging can make it easier for customers to buy it.
Displaying the Product
In addition to designing your skincare product packaging, you should take the time to create an exciting and inviting display.
As mentioned before, customers are confronted with tons of skincare brands when they enter a store. You can make yours stand out amongst the crowd simply by placing your products in an eye-catching display.
The display should match the aesthetic you’ve created with the design of your logo and your packaging. Maintain similar shapes, colors, and fonts throughout to make your skincare product memorable and your branding consistent.
By designing the perfect in-store display, your customers will be drawn to your product and will be more likely to purchase it.
Find Your Niche
There have been countless success stories of small indie skincare brands going viral and taking off as a result of creating and marketing a totally innovative product. These brands have successfully found a gap in the market and filled it with their product, sending their brand into the spotlight.
Paying attention to these gaps can allow you to think creatively about how to fill them.
What are skincare aficionados asking for? What do other brands lack? Identifying these holes in the market can help you find your brand’s niche.
When it comes to packaging, take note of what skincare gurus are saying. They will always make note of things they have never seen before.
Perhaps they want a product that has a pump instead of a screw-on top. Or, they could be asking for a product that comes in compostable packaging. Checking in with customers to see what they are missing from pre-existing brands can help you find that niche.
Follow the Trends
On the flip side, you could also pay attention to what’s trending in the world of skincare instead of finding a specific niche.
Riding the trend wave is often easier than finding and filling a gap in the market. Looking t what the big, successful skincare brands are doing with their packaging and emulating that is a surefire way to increase customer sales.
Boost Your Brand
You have just learned about seven key ways to boost your skincare packaging. By taking advantage of these ideas, you can also boost your customer engagement and your sales.
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