It is difficult to find the perfect career path. It’s important to choose the subject that interests you most and is stable over time. Wade Marketing developed this comprehensive guide.
Digital marketing is one of the most profitable professions. This field offers many opportunities. You’ll be stunned. It will be even better in 2022.
1. Find out the basics of digital marketing
The first step for beginners in digital marketing is to learn about digital marketing and its main components.
Digital marketing or internet marketing is a general term that describes the process of marketing via the Internet.
It contains many components that cover all aspects of online promotion. It is not one discipline. However, it can include a variety of channels and processes that are available to help you in your digital marketing campaigns.
Digital marketing, in particular, has the following channels
- Search Engine Marketing is a combination of search engine optimization (organic) and paid advertising.
- Website Marketing – Promotion of your website via the internet
- Content Marketing – How to use various types of content in digital marketing campaigns
- Email Marketing – marketing products and/or services through email
- Social Media Marketing – Marketing on Facebook, Instagram, or other social media platforms
- Mobile Marketing – marketing on various App Stores, such as Apple Store and Google Play
- Video Marketing – marketing on YouTube, Vimeo, or other video channels
- Affiliate Marketing is a way to make sales by promoting the products of other people and receiving a commission.
2. Start your own website
Once you are familiar with the basics, the next step will be to start practicing digital marketing.
You can apply various digital marketing strategies in the real world by starting your own website.
Digital marketing is more than a theory. It’s practical, measurable, and highly quantifiable. It doesn’t suffice to understand the theory behind SEO or social media marketing. You must also know how to put the various techniques into practice.
As a digital marketer, you will need to promote different websites in order to increase their organic traffic (SEO), and/or sales through social media advertising and PPC.
You can gain both the confidence and skills you need by creating your own website.
You can also set up a blog, work on improving your rankings, and then either create or find a product that you can promote through advertising. The goal is to make sales.
3. Make a career as an SEO expert
SEO skills are essential for a career in digital marketing. To become an SEO expert, you must first learn other skills.
SEO will show you how to create websites that search engines and users love.
You can build your SEO career slowly and once you feel you are proficient in SEO, you can move on to the next stage.
4. Get a Google Ads Certification
As a digital market consultant, Google Ads management (previously Google AdWords) is part of your job. It allows you to promote products or services across various Google properties and websites.
A Google Ads Certification is the best way to quickly acquire the skills you need. Google AdWords Experts can be trained with a wide range of resources. Certification will allow you to demonstrate to potential employers and clients that you have the required skills.
5. Advertising on Facebook: Master the Art of Facebook Ads
Next is social media marketing. In particular, Facebook ads. Digital marketing specialists need to understand the workings of social media networks such as Twitter, Instagram, Pinterest, and LinkedIn. However, most of your campaign budget and time should be spent on Facebook and Instagram.
Facebook, in addition to being an excellent social network, is also one of the most important tools that can be used for any digital marketing campaign.
It’s becoming more difficult to get organic exposure through Facebook. To use Facebook as an advertising tool, you must learn how to use it.
You will be able to use Facebook Ads easily if you know SEO and Google Ads well.
Although many of the concepts are very similar to PPC you need to be able to use the tool properly and become familiar with the different policies.
6. Google Analytics Expertise
An analytics professional in digital marketing must be familiar with Analytics.
Everything is measurable. This is one of the key characteristics of any digital marketing campaign.
You know how many people have viewed your campaigns and clicked on your ads. This information can also be used to calculate conversion rates.
It is important to understand how to measure and analyze data to make informed decisions.
You can start by learning Google Analytics.
7. Freelancers can get a job as digital marketers
Your next step on your path to digital marketing professional is to find a real job as a digital marketing professional. There are many remote digital marketing jobs.
It’s great to start your own website (step 2, above), but it’s quite different from doing digital marketing work for clients.
You will need to manage client accounts.
Also get knowledge of SEO juice
8. Internships are real
A real job as a digital assistant at an agency is another way to quickly build your skills.
It’s highly recommended. You will learn how modern digital marketing agencies work and you can apply some of their techniques if you want to set up your own agency.
You will need to learn everything from scratch in order to begin your career as a freelancer marketer without working experience.
As I have already mentioned, working with clients is a different experience than digital marketing on your website. Without the right processes in place, you will waste time on activities that aren’t ‘billable’ and reduce your revenue and salary.
9. Learn how to make use of digital marketing tools
Not only do you need to be able to use Google analytics but also learn how to utilize other digital marketing tools.
You will be managing a team of digital marketing professionals as you move up the ladder. You can only use tools to monitor their progress and evaluate their work.
A great tool will enable you to create dashboards across all channels and provide meaningful reports to clients and management.