A Beginner’s Guide to Managing Your Online Presence

Today’s world, it could be argued, takes place online as much as it does in the real world. We all have a digital footprint and it’s important to be aware of the impression we give to others online.

This is especially true if you’re starting a business or attempting to launch something that requires establishing your reputation with others. If you’re looking to clean up your online image, there are a few online reputation management tips that are worth considering.

We’ve walked through some of the most essential tips and tricks below. Read on if you’re hoping to learn a little about managing that all-important online presence.

Monitor Your Social Footprint

What happens when someone tries to look up information about you online? If you’re not sure of the answer to this question, you might be far from getting a true handle on your online presence.

You should always be staying on top of what other people are learning about you online. Take the time to go through this exercise yourself and lookup results for yourself on various search engines.

What kind of things pop up? Your website, if you have one, hopefully, does. Any pertinent media coverage of things you’ve done. Likely your social media profiles.

If information about yourself doesn’t pop up, it might be an indication that you need to look into SEO and get the information you want to the top of these engines’ search results. The inverse is true for any information you don’t want to rise to the top.

Portray Your Brand

When you’re digging through all of this information, it’s important to consider if it is contributing to the idea that you’re trying to express about yourself. Take a step away from the computer and make a list of what you want people to think when they learn about you online.

Then dig through your results. What doesn’t fit with this image you’re attempting to put forward? You might need to do some clearing out or changing if there are alternative impressions you’re giving out online.

That might mean changing your more-personal social media accounts, hiding them, or deleting them altogether. You might need to learn how to change your Reddit username or how to make your Twitter account private.

With these less-than-stellar impressions out of the way, you will have cleared the path to create the ideal image of yourself online.

Create a Website

Maybe you don’t currently have a website for yourself. While it isn’t always necessary to run a site, it isn’t a bad idea.

The advantage of having a domain name under your own name is that it can create one easy-to-find place to find everything you want people to know about you. If you run a website, you have more control over people’s impression of you.

You can curate content and information and it will likely be the first result that appears when people look to learn about you.

Key Online Reputation Management Tips

If you’re hoping to get ahead in the world, you need to have your life in the digital world taken care of as well. The above online reputation management tips can help a lot.

Need more business advice and information? Keep scrolling our blog for more.