Facebook Ads for Ecommerce: Strategies That Will Drive More Traffic to Your Online Business

As such, it will allow you to reach a wider audience through the use of Facebook ads for ecommerce and other online marketing strategies.

According to Statista Research Department, Facebook had approximately 2.89 billion users per month as of the second quarter of this year. From the numbers, you can tell that Facebook can be a great promotional platform for virtually all online businesses.

The availability of Facebook ads for ecommerce makes this social media platform even more convenient since ecommerce entrepreneurs can market their products by using customized ads.

If you are thinking of using Facebook ads for ecommerce in advertising your business, then you are in the right place. Below are some of the best strategies that can help you boost your online marketing campaigns.

Proven Tips to Promote Your E-commerce on Facebook

In as much as Facebook offers excellent advertisement services, you have to put in some effort to reach your target audience.

1. Encourage Existing Customers to Buy More from You

• Before you try out anything new, you should consider targeting the existing customers. Moreover, existing customers are more likely to buy your products because they already know what you offer.
• Ensure that you use Facebook ads that are tailored for everybody in your target market, including your current customers.

2. Use Dynamic Ads

• The good thing about using Dynamic Ads is that you won’t have to come up with an ad for every product that you are promoting.
• You can advertise a wide range of items from your catalog by simply creating custom feeds. And since the whole process is automated, your ads will display all the information that the customer needs to know about a specific product. This may include the name of the product, description, price, images, etc.

3. Install Facebook Pixel

• Facebook Pixel is just but a thread of code that allows you to monitor the behavior of website visitors.
• Facebook can use the data from this tool to customize its online marketing campaigns. This will, in turn, create Facebook ads for ecommerce that are more effective.
• Aside from that, Facebook pixel can measure the effectiveness of your campaigns. This will help you know the number of website visitors that you have converted into customers over a specific period of time.

4. Create Custom or Lookalike Audiences

• Facebook uses advanced algorithms that can help you to reach potential customers faster by creating Custom/Lookalike audiences.
• You can build audiences based on your preference or the data that Facebook provides. As such, you can deploy ads that target a specific group of people in your audience.
• This amazing resource allows users to advertise different products from their catalog by using highly targeted segments.

5. Go for Multi-product Ads

• As the name suggests, Multi-product ads enable the user to advertise multiple products at a go. To be specific, you can advertise up to three products using just one ad unit.
• To make it even better, the products in the ad unit will have separate descriptions. But most importantly, the ad unit can target several audiences.
• This strategy will give potential customers a variety of products that they can choose from, thereby increasing your chances of making successful sales.

6. Retargeting Campaigns

• If you have been running an e-commerce store for some time, then you must be familiar with the term cart abandonment. This occurs when a customer selects one or multiple items but does not complete the process of purchasing the selected item.
• By running retargeting campaigns through Facebook ads, you can bring back some of the customers that did not check out the items. Plus, the fact that the customer selected the products means they were willing to buy the items but stopped because they weren’t sure about one or two things.
• The best that you can do is tailor ads that tell a story about your products and brand as a whole.

7. Use Facebook Ads that Encourage Customers to Click Links

• When it comes to online marketing, first impressions matter a lot. Besides, it only takes seconds for a customer to decide whether they like what you are selling or not.
• As such, the way you present your ads on Facebook may or may not encourage customers to click the product links.

Final Word

If you have been looking for strategies for successful Facebook ads for ecommerce, we hope that this article has helped you. The strategies that we have listed above are very effective, so you can go for any that suits your business.

Moreover, you can use multiple strategies simultaneously, thus driving more traffic to your e-commerce website.