Interested in Selling Products on TikTok? Read This.

As of now, TikTok has over one billion monthly active users and both small- and large-scale businesses are taking advantage of the large active audience to promote their products on TikTok and increase their revenue sales. Likewise, if you have also started a business or you’re thinking of starting one soon, you may know that in order to sell a product, you need to spread the word about it. The more people know about it, the higher are the chances of earning a sale. For this purpose, you obviously need to grow your TikTok account as well. You can use Growtok for TikTok to increase your followers every month organically for a higher reach of your content along with implementing some other beneficial marketing strategies. 

While most businesses usually prefer to use Instagram and Facebook for advertising their products. There’s no reason why you shouldn’t be using TikTok too because, on average, a user spends 52 minutes per day using TikTok. And the US itself has about 80 million monthly active users on this platform. This altogether means you are a few steps away from making your business well-known and successful. Keep reading!

The Perks of a Business Account

To get the perks of using a business account, you need to first create a business account. You simply need to create an account on TikTok just as you would do so on any other platform. Then, you need to switch to a pro account by accessing “manage my account” on the privacy and settings page.

The pro account has two different types: “Business” and “Creator”.

The creator’s account is for the ones who create video content regularly and post it on their page. As you want to advertise your products to boost sales, you should instead go for a business account.

The benefits of having a business account are that you get to view deep analytic insights of your page such as profile views, video views, and important demographics of your audience that allow you to tailor your content accordingly for better marketing. You can even add a link to your e-commerce website along with your business info, so your followers can buy products easily.

Curate Engaging Content

TikTok is all about entertaining and fun videos. Signing up on TikTok for business doesn’t mean that you have to be all salesy. Being too salesy won’t attract much of the audience to your account. You should keep a fine balance between posting trendy videos and talking about your products.

You can even record a video featuring some of your products with a trending sound, as this gives you more chances to get discovered. Don’t forget to use relevant hashtags as well, such as #business #entrepreneur or any other hashtags that are specific to your niche.

You should not blindly follow all the trends on TikTok as you want to capture relevant audiences for your business. For instance, if you run a food business, and you post videos about automobiles just for the sake of “trend”, you may even start losing your current followers as they’re not seeing the kind of content from you that they followed you for.

Motivate Users to Create User-Generated Content   

User-generated content is the most effective and free method of advertising your products on TikTok. It means the users feature or talk about your products in their videos.

For example, if you run a customized sneakers business, you can start a trend by posting a fun dancing-steps video on your page wearing them. You should also add a cool song that goes well with the steps.

Then, it’s your job to ask your customers to post a similar video wearing your brand’s sneakers. Most probably, the videos featuring your product may start going viral, and you may see a massive increase in your sales.

Collaborate with TikTok Influencers

TikTok influencers already have a massive impact on the users due to their large number of followers. It’s ideal to hunt down those influencers that are relevant to your niche as they will be able to “influence” their followers with your products.

For instance, partnering up with a beauty influencer when you want to advertise your beauty products will pique their beauty-related audience to buy your products.

You can collaborate with them by sending your products to them for free in exchange for your products to feature on their feed. Or, you can also DM them to see if they are available to make a duo video with you.

Leverage the Different Types of Ads on TikTok

Just like Instagram and Facebook ad services, you can also target the audience and demographics related to your niche by accessing “TikTok Ad Manager” on your business account.

The different types of ads on TikTok are:

• In-feed video ads – They play like the usual TikTok videos on the “for you” page and they sort of blend in with the rest of the videos. It allows you to add a link to your website or to download an app.
• Brand takeover – This one completely takes over the phone screen for a few seconds with an image, GIF, or video.
• Hashtag challenge – The kind of hashtag you want to start trending stays on the discovery tab for three to six days. It also encourages user-generated content.
• Branded lens – This allows you to create lenses or filters specific to your brand.