The Beginner’s Guide to TikTok Influencer Marketing

Let’s face it—it’s impossible to leave the house without seeing a young person scrolling through TikTok. You’ll find the app being used on buses, restaurants, and even in doctor’s office waiting rooms.

While it may seem excessive, there’s a reason Gen Z is so fanatic about TikTok. TikTok supplies endless curated content that’s quick and easy to watch, all created by today’s most popular influencers. If you haven’t taken advantage of TikTok influencer marketing yet, you’re missing out.

But how exactly do you create a TikTok influencer marketing campaign? And is it really that big of a deal?

We’re here to fill you in. Keep reading below to learn how you can use TikTok to grow your digital marketing successes.

Determine Your Goals

TikTok influencer marketing is a great way to expand your target market audience. However, you may have additional goals you want to achieve with your TikTok marketing strategy, so it’s important to identify them before you get too far.

For example, if you’re attempting to connect with your audience and create a more personal relationship with them, you might opt to work with a micro-influencer over a huge influencer. Because they have a smaller audience, micro-influencers have more opportunities to engage with their followers.

This helps them to build a trusting relationship with their followers. Since the relationship is more level, followers will be more inclined to trust their reviews on sponsored products.

However, this is just one of the goals and subsequent strategies you could follow. As you can see, listing your goals can help you decide how to build your TikTok marketing strategy.

Find the Best Influencer

Before you can start creating TikTok content, you have to find an influencer you want to work with. At this point, you want to consider what you’re looking for. Someone who specializes in niche content or someone with a broader library of videos?

Searching by hashtags on TikTok can help you find the most popular accounts for each corner of TikTok. For example, vegan brands will best find accounts by searching for hashtags like #vegan, #nutrition, and #healthyeating.

It’s good to do a bit of research on an influencer before reaching out. There are a number of TikTokers who have been caught up in scandals or controversial behavior. It’s important that you find an influencer who represents your company’s ideals.

Finalize Your TikTok Marketing Campaign

Once you’ve connected with the best influencer for your brand, it’s time to finalize the smaller details. What type of content do you want the influencer to make? Do they have free creative control or do you have a clear idea of what you want to see?

These are the things you’ll have to discuss with your marketing team. Depending on the influencer’s audience size, you might want to consider the pros of using a service to buy TikTok views just to give the content an initial boost.

Remember that you don’t have to stick with one influencer. If the campaign is unsuccessful, it might just be the wrong collaboration. The right influencer can become a long-term asset if you can work together harmoniously.

Utilize TikTok Influencer Marketing Strategies

TikTok influencer marketing is one of the best ways to expand your audience or further develop your existing audience. The world of social media marketing is constantly evolving, but with the guide above you’ll be able to begin to understand the art of video marketing and how to post TikTok content.