Link building works really well for small businesses. It allows more profitability and a high growth rate. But, owners of Small & Medium Enterprises (SMEs) often get discouraged when it comes to building links. They often get stuck with ineffective tactics.
Getting SEO ranking for a small business website is not an easy job. It demands a lot of effort and high-quality links.
It is no secret that SEO link building is one of the most influential Google ranking signals that can bring positive results. If you are also looking to ensure powerful links for your small business website, then you must think of contemporary tools & techniques.
Generally, it is best to hire the services of a reliable Globex Outreach – Monthly SEO Packages rather than establishing an in-house team. Outsourcing link building services is a sensible approach when your business holds a restricted marketing budget.
Read the article below for more information on SEO link building.
What is Link Building?
Link building is a modern-day marketing tool used by businesses to bring in more customers. Link building is a practice of creating backlinks (one-way hyperlinks) that ensures high levels of search engine visibility.
Generally, link building tactics include:
- Content Marketing
- Guest Blogging
- Email Outreach
- Broken Link Building
Prime Goals of SEO Campaign
Generally, there are four main goals of a small business for running any SEO campaign:
- To discover high-quality backlinks
- To produce high-quality content.
- To score strong links to specific webpages.
- To improve Google ranking.
Finding High-Quality Links
Before diving into link building strategies, it is imperative on your end to understand what makes a good or bad link. This way, you can decide on link building strategies that will help increase Google rankings for your business.
You can identify links that are worth building by checking on the followings;
Authority of the Page
Ensure to create links from high-authority pages. Don’t invest your time, money, and content in creating links from pages with low PageRank, as you wouldn’t be able to achieve search traffic.
Authority of the Site
Perhaps, you already realize that a link’s quality can be determined through the domain’s sitewide authority. For instance, a link from ‘The Economics Times’ has to offer massive results when compared with an unknown blogger. So why is link building important? It is because it allows you to increase the authority of your site.
Relevancy of the Site
To ensure valuable results, you are required to review the relevancy of the site’s theme. It is recommended to decide on a site that can work well with your business’s official website.
Link Positioning on Page
A link is required to be positioned within the main content of a relevant webpage. Besides, the link must be editorially placed.
Link Anchor Text
Google gets to use keywords and rich anchor texts as a ranking signal. Anchor text is defined as a clickable text section. Baby anchor texts are also used for building link co-occurrences and appear around the main anchor text.
Link from Guest Posting
Guest blogging/posting is a mind-blowing tool that encourages high-quality links on a relevant and authoritative site.
Tips for Advanced Link Building
- Find unlinked mention into a link.
- Employ reverse image search to gain bonus links.
- It is recommended to send outreach emails in the afternoon.
- Ensure quality visualizations through interesting ideas, concepts, illustrations, etc.
- Make use of ‘Link Intersect.’ This enables your business to link to its two or more competitors and gain massive market attention.
Valuable SEO Link Building Strategies for Your Business In 2021
SEO link building is not an easy job, hence it is often suggested to outsource services of a well-renowned link building company that can promise positive outcomes without considerable expenses.
Here I’m going to discuss a few strategies that your small business can actually adopt in 2021 to ensure a long-term position in a highly-competitive industrial environment.
List Your Site
First things first, list your website in trustworthy online directories. A reliable directory enables your business to post a link that has to offer useful information to potential customers. Decide on a niche directory that can help your business get indexed in prime search engines.
Publish a Guest Post
Guest posting/blogging is a good choice to drive organic traffic to your business webpage. It is advised to publish well-written and quality blogs on websites that are relevant to your subject/topic/products.
Acquire an Indirect Backlink
Identify your competitors’ common backlinks (big authorities of your industry). This will help your business find the beneficial pages in your niche. Besides, an indirect backlink is a powerful tactic to gain a high market share.
Recover Dead Links
Broken links normally return to 404 errors. It is suggested to recover or redirect your dead links to some other page. Online service providers can help you find the backlinks from the non-existing page.
Convert Mention into a Backlink
Have you ever considered converting your mentions into backlinks? If not, then it’s high time to turn your mentions. Consult a webmaster to help your business start a backlink profiler report for finding branded and non-branded mentions. You can also check on the SERP research toolkit to help you find the best-ranking sites and create strong links there.
Share Facts & Stats
If you are looking to create healthy links for your business, it is suggested to share valuable content with your audience. You are required to share facts & stats in order to earn multiple backlinks.
Provide Extra Material
It is always a nice idea to reuse your content by generating multiple formats such as infographics, webinar recordings, audios, podcasts, guides, lists, videos, etc. By utilizing every piece of content, your business can gain organic traffic, generate more leads, ramp up sales volume, and improve business profitability.
Advantages of Link Building for Small Business
SEO link building can be beneficial for your small business in more than one way.
- It gives your business needed credibility.
- It ranks your business website high in relevant search engines.
- It drives more web traffic.
- It leads to higher site metrics.
- It helps your business stand out in the market.