Top 4 Must-Have Features of an E-Commerce Website

Gone are the days when people had to stand in queues to buy their favorite clothes, gadgets, accessories, etc. However, with the advancement of technology, people can shop everything online from the comfort of their homes. Today, online shopping is a multi-billion dollar industry. 

Today, many business owners are shifting to eCommerce websites to boost sales and grow their businesses. If you already have a website and don’t want to develop another website, you can add eCommerce to a website to grow your business. However, having an eCommerce website is not enough to make your online store successful. Rather you have to create an engaging and attractive website that is easy to navigate and use.

So, here is the list of must-have features of an eCommerce website to make it successful. 

User-friendly interface: Have you ever wondered what makes Amazon one of the top online shopping sites? Why do people prefer buying online from Amazon rather than any other website? Well, it is a user-friendly interface that provides an outstanding user experience. If your customers have to struggle to find out what they are looking for, chances are they will move to another eCommerce website. 

So, creating a simple, straightforward, and high-quality homepage is essential to making your eCommerce website successful. In addition, make sure you include a search bar, clearly categorize the pages in the navigation bar, and focus on creating a responsive website.

Mobile-friendly design: Today, almost everyone has a smartphone that they use for online shopping. According to Statista, the mobile share of total eCommerce sales was 58.9% in 2017 and was expected to make 72.9% globally by 2021. Considering these statistics, a responsive, mobile-friendly website is essential.

Since the content of a mobile-friendly website will intuitively adapt to whatever device is accessing it, it helps improve user experience, sales, and ranking of your website. So, make sure you add mobile optimization to your eCommerce website design. 

High-resolution images and videos: It is not enough to post a single product image with a few bullet points and a price tag. Since customers want to know more about the product and want to see it from multiple angles, it is crucial to add HD images and videos describing the features of the product. 

Make sure the customers are able to zoom in and zoom out the image to get a feel for the product. In addition, ensure the images don’t take too long to load. Otherwise, you have to witness a consumer drop-off rate.

Multiple payment methods: There is a wide range of payment options for customers to choose from, including UPI, PayPal, debit and credit card, COD, etc. Adding multiple payment options to your e-commerce website is a great way to drive sales and create return visitors. 

Payment gateway integration can make or break the customer experience. So, you have to focus on making the purchasing stage as easy as possible for your customers by allowing them to make payments via different payment methods. In addition, make sure you pay attention to the security to prevent the leakage of crucial payment details of your customers.

The Bottom Line

No matter what products you sell, an eCommerce website is necessary to take your business to the next level. So, whenever you have to create a new eCommerce website or plan to add an online shop to a website, make sure you pay attention to its features.