Since its launch in 2010, Instagram has opened a portal of new opportunities for brands to tell stories through the visual power and engage with their potential audiences. Instagram is now owned by Facebook and it was one of the fastest growing social media platforms in 2014.
Now the fan base of Instagram is more than 1 billion. Not only Instagram has grown its user base but also developed tons of new features as well. In the last five years, Instagram introduced IGTV, stories, and business accounts. This made Instagram a leading social media platform.
Although many businesses leverage the benefits of Instagram for their business, some struggle to grow their audiences. For instance, tons of fashion businesses thrive on Instagram where some make small mistakes that affect the potential of their revenue.
Whether you’re a professional Instagram user or joined the platform recently, avoiding some common mistakes will help you to build an effective Instagram fashion marketing strategy. In this article, we will discuss the top 6 common Instagram fashion marketing mistakes to avoid in 2021.
Upload Low-Quality Images
Instagram is the best visual-based medium. Hence, if you’re uploading your fashion images or fashion-brand-related pictures, they need to be visually appealing.
Many brands don’t show their concern while uploading images on Instagram. They also don’t know the basics of photography and end up clicking low-quality pictures. However, remember that you don’t need professional photography kits to capture good images. Just shooing in natural light with an attractive background can do the magic.
It’s better to upload nothing instead of uploading poor-quality images. As there are tons of tools and applications for graphic design and photo editing, clicking high-quality fashion images isn’t a hard task.
You Post Too Much or Too Little
Figuring out the perfect number of posts on social media platforms, especially Instagram is the key to the success of your fashion brand. If you upload too little, you’ll be forgotten. On the other hand, uploading too much content will bombard the feeds of your audiences and they’ll be annoyed.
If you don’t know the correct amount of posts on Instagram, you just need to check the insights. But, keep in mind that the amount is dependent on the habit of users and it may change over time.
If you’re a new fashion business on Instagram, uploading multiple contents a day is good. But, if you have been on the social media platform for quite a long time, you need to upload few times a week. Paying attention to the analytics and experimenting with the timing of your content will help you to know the relevant amount of posts you need to upload.
Your Branding is Inconsistent
Your Instagram is an important part of your branding ecosystem. You probably have a strong website, a storefront, and pages on other social media platforms. But, all of these elements need to carry a consistent thread that will make your brand strong and clear. The logo of your business needs to be present on every profile.
You Ignore Instagram Analytics
Another big mistake many fashion marketers make on Instagram is that they ignore the importance of Instagram analytics. You need to track the metrics so that you can identify new trends and boost the growth of your fashion business. As per Web FX, Instagram analytics will help you to understand your target audience.
If you’re focusing on enhancing your engagement rate and you aren’t tracking Instagram analytics, you won’t be able to achieve success in the platform.
Using Too many or Fewer Hashtags
Hashtags are one of the great ways for Instagram users to find your profile as well as fashion content. It will also increase the discoverability of your posts. In other words, people who don’t follow your account but perfect for your market niche can be targeted with hashtags.
However, many brands make some common mistakes while using hashtags. Remember that Instagram allows up to 30 hashtags in a post. So, they end up using too many or few hashtags in their content. For instance, some fashion brands use 1-2 hashtags whereas other uses 30 hashtags. This will not help them to increase their exposure.
Additionally, many fashion brands use irrelevant hashtags for their content. This not only targets the wrong audiences but also decreased the engagement rate of their posts.
Uploading Boring Content
One of the biggest mistakes fashion brands make on Instagram is that they upload boring or unattractive content. If you want your users to engage and build a relationship with your fashion brand, you need to give them something worth engaging for. Instead of uploading haphazard content, upload informative, intriguing, and funny posts that will be enjoyed by them.
When you provide value to your followers, they will like, comment, and share your content. This will ultimately help them to build a robust relationship with your fashion brand. Providing quality content will also encourage them to follow your account. You can also buy Instagram likes and comments if the method isn’t working.
These are the 6 Instagram fashion marketing mistakes you need to avoid in 2021. Remember that Instagram is one of the most important parts of your fashion marketing strategy. Knowing these mistakes will help you to avoid them and you can ultimately build a strong fashion brand on Instagram.