We may be in the digital age, but nearly 30% of small businesses still don’t have a website. Does that include your company?
If so, then you’re likely thinking about your online presence, even if you don’t have one yet. The only problem? Creating a website from scratch can feel more than a little overwhelming.
Thankfully, there are expert web developers who can help. If you’re on the fence about going this route vs. taking a DIY approach, then read on. Today, we’re sharing eight incredible benefits of hiring website developer services for your company.
- Free Up Your Internal Teams
First, let’s start with the most obvious benefit. When you hire a web design company to take the helm, you don’t have to burden your staff members with the project.
Even if you have an experienced and highly-skilled IT team on board, their energy and focus should be on mission-critical projects. But how long does it take to build a website? Websites can take weeks or even months to build, and this could pull their efforts away for the full duration. While you might pay a little more to outsource the project, you’ll earn that money back as you watch in-house productivity soar.
- Achieve a Higher Quality Design
Another reason to hire a developer to build your business website? The quality will be unmatched. These are professionals who have experience in this specific niche. They will work with you to understand your needs, as well as the goals that you have for your site.
While you may be able to create a basic site using a free template, they still won’t build themselves. A well-functioning site includes several different components, including:
Maneuvering around a template can be confusing. Even then, you usually get what you pay for. A free site is great if you’re just starting out, but you’ll eventually need to upgrade to a more sophisticated design that doesn’t look like everyone else’s.
When you work with a professional, you can achieve the quality you need and the individuality you want. It pays to find a good WordPress developer who can help you stand out.
- Boost Search Engine Optimization
It may only have three letters, but SEO is critically important to your company. This is the process of optimizing your web presence to attract a relevant, interested audience to your content.
You could have sleekest, best-looking website in the world, but it won’t be worth much if no one can find it. A great website designer knows how to lay out your material so it catches the right eyes. This might mean laying your content out in a certain way, using targeted keywords, or promoting certain pages over others, among other strategies.
The reward is showing up as high as possible on the Search Engine Results Pages (SERPs), where your prospects and current buyers are already hanging out.
- Gain Access to Support
If you design a website on your own, then who will you turn to if you experience issues with it down the road? When you work with a designer, you know that you’re only one phone call away from expert support.
Your website isn’t complete when it finally goes live. Rather, it’s a living presence that needs to be constantly updated, reviewed, and maintained. If you experience any issues with operability, then you should feel confident that the answers are easy to find.
A great web designer will walk you through the steps that they take while working on your project. They’ll be on hand to share advice, as well as industry tips to make your site look great. Once it’s live, they’ll still be on hand to answer questions or make changes as required.
- Build a Responsive Design
Did you know that more than 80% of people expect a flawless experience when they access a website on their mobile device? From smartphones to tablets, we carry more handheld accessories with us than ever before, yet connectivity remains an issue.
A responsive website is one that accounts for the specific needs of a mobile device. It takes into account elements such as:
- Image quality
- Text orientation
- Grid layouts
- Different view options
It’s unwise to assume that your website will look and operate exactly the same on a mobile device as it does on a laptop or desktop computer. A web designer can build mobile responsiveness into your site from the very beginning. This way, the customer experience is always optimized.
- Delight Your Customers
You may think that you know your target audience, but are you aware of the tiny issues that make them tick? Web designers have studied users for years, and they know which features delight them, as well as what turns them away.
Without this insight, you could unknowingly add buttons, plugins and other elements that frustrate your customers. This could impact future sales, as well as your brand reputation. A designer not only knows what to avoid, but also what to optimize.
For instance, you need your contact forms and other calls-to-action in a prominent place, where visitors are more likely to notice them. Designers can create the perfect layout that draws them in and encourages them to explore your site even further.
- Stay Up-to-Date on Trends
Staying up-to-date on the latest trends and technologies isn’t just smart business. It can also heighten your competitive advantage! Forward-thinking companies tend to grow at a quicker rate than others, simply because they don’t settle for short-term comfort.
An experienced developer will be well-versed on what features and tools are available now, as well as what’s to come around the corner. They stay current on industry news and the most dynamic thought leaders in their space, and can pass that intel on to your team.
- Ensure Quicker Web Speeds
It might sound harsh, but one in four people will abandon a website if it takes longer than four seconds to load. If you build yours without professional help, then you could miss all the important features and plugins that could make it run as fast as possible.
Speed matters, especially for today’s easily-distracted audience. This is one small benefit that can make a major difference.
Hiring Website Developer Services Made Easy
Your business website is the image that you project to the world. It should look great, work well, and meet the needs of your target buyers. Hiring website developer services means investing in the future of your company, and positioning it for success.
By letting an expert take the reins, you can free up your in-house teams and ensure a solid, SEO-friendly design. For more lifestyle and tech news, check out the rest of our informative guides!