TikTok is a social platform that had a staggering growth in a short period. Its growth has left major social media like Facebook and Instagram in awe. Within the duration of five years, TikTok has gained a follower base for it across all the major countries. Today, companies of all verticals choose to have a presence on TikTok.
The Vast User Base of TikTok:
Today, TikTok is a social application that is spread across a majority of countries. The platform has a good user base in many countries, due to which it gained importance as a primary marketing medium for brands. It attained substantial growth across many developed and developing countries, owing to which companies are giving possible importance to this social application. For example, nearly 65% of teenagers in the USA have an active presence on TikTok. Through this, you can understand how this social application is deep-rooted among people. Before five years, only Generation Z and Millennials were present in large numbers on TikTok. But, today, the platform has people of various age groups as its user base. Thus, it has grown into a social platform that fits perfectly for people of all ages. Hence, if a brand has mid-age people as its target audience, it can make use of TikTok.
This shows how this social application has grown into a common spot for everyone. It has managed to drive people of all ages towards it and managed to sustain them. But other platforms like Instagram and TikTok have not attained this stage yet. These platforms still have youngsters as the dominant users, with other age groups being present in a meagre number. Thus, TikTok has made a huge accomplishment in this aspect. This is because the platform has content that interests people of all ages. Moreover, the platform even has influencers from middle-age groups. Hence, no matter whoever your target audience, you can find them easily by having efficient TikTok marketing strategies. You can maximize the visibility of your TikTok videos, if you buy TikTok likes.
Contribution From Influencers:
Influencers have been a significant factor in the growth attained by TikTok today. Many people who are huge influencers today with millions of followers have started their journey on TikTok without any purpose. They did TikTok videos in their leisure time. Because influencer marketing was not a huge business back then. However, with time, these people grew into influencers, with millions of people following them. People started to check this application frequently to check whether their favourite influencer has uploaded any content. Thus, influencers have been the major factor behind the vast user base it has attained at present. Because TikTok is the platform that naturally fits the influencers.
Moreover, it is a performance-oriented platform. In each TikTok video, you can find people showcasing any of their skills and garnering attention. Thus, this platform drives people to find out their unique skills and gain fame through it. People whose content seems to be engaging will easily get a massive reach, and they end up gaining more followers in a short span. This is the way this platform becomes home to more influencers than any other social application. At present, there has been a growing demand for influencers as companies of all verticals are choosing influencer marketing. Hence, without any other option left, many end up with influencers who don’t even have the required characteristics. But things are different with TikTok. There are numerous influencers in this social application. Hence, brands have more comprehensive options when it comes to choosing influencers on TikTok.
Moreover, influencers are the right people in the present scenario to increase a brand reach and generate sales. So, if you are striving to skyrocket your brand’s reach, you can go with the influencer on TikTok who matches your expectations. For instance, TikTok has a considerable number of influencers across all the major niches. So, if you are looking for an influencer from your same niche, it is not a big deal. Notably, the TikTok videos also get increasingly shared across other platforms. So, if the videos from your influencer are engaging, chances are high for it to get shared across other social applications. Subsequently, he will earn more followers, and the promotional content he produces for your brand also reaches many people. Thus, TikTok is the best platform for promotions in the present scenario. In addition, you can also collaborate with micro-influencers who also have the potential to improve your brand awareness. These influencers can grow to the position of macro influencers if they buy TikTok hearts services as these services will improve the visibility of the videos.
TikTok is having an upward trend in its growth right from the day it was launched globally. Millions of people surf this social platform every day, which eventually makes it an ideal place for marketing. Social media marketers have noted that the need for TikTok for marketing purposes will surge further in the coming times. The reasons that are stated above justifies the fact that TikTok is the perfect place for brand promotions.