Currently, there are 3.5 billion people who are active on social media worldwide and this is why many brands are making use of social media for business purposes. After Facebook, Instagram is the network where people engage the most, and users spend an average of 53 minutes every single day on this platform.
The day does not seem far when Instagram will become the topmost social media platform. Thus, it is wise to grow your Instagram profile in order to promote your brand by reaching out to more people.
With 2020 almost coming to an end, you must have a clear strategy in mind regarding how you wish to increase engagement on your Instagram profile. Several people are trying to reach the same goal on Instagram currently and so you need to think of different ideas in order to stay a few steps ahead of your competition.
Here are a few ideas that will help you grow your Instagram profile in 2021.
Make Your Bio Interesting
When a user first visits your profile, your bio is one of the first things that catches their eye, so it is essential to make it interesting to create a good first impression. An interesting bio increases the likelihood of users following your profile.
Of course, there are basic things like adding a link to your website, along with other contact details. But, your bio should also represent your brand and portray it in an alluring manner to whoever visits your profile.
Apart from including details about your business, you must add something engaging in your bio so that people are eager to connect with you.
Establish a Brand Personality
After your bio, your feed is the most important thing about your profile and plays a huge role in determining whether users will relate to your brand or get bored and leave.
As such, it is vital that you maintain a theme not only with colors but also with tone. All of these things add to your brand personality. Your aim should be to create content that your users can readily relate to your brand.
Create Content Your Audience Can View Later
Since the new Instagram algorithm hides the number of likes on a post, measuring engagement has also changed drastically. Nowadays, you need to consider other factors while measuring engagement, including saves and comments.
Savable content benefits you in the following ways:
- Your audience can view this kind of content later in the future.
- You can share vital information with your followers this way.
- You can encourage your audience to save your content, thus enhancing engagement.
Use a Marketing Agency
For the next year, you might have to finally admit the fact that you cannot grow your Instagram profile by yourself. In the past, an individual could take the necessary steps to promote their profiles, but nowadays it’s an unrealistic strategy.
Possibly you have a regular job and want to grow your Instagram profile as a side business. This means you need some external help since you can’t always put in the required time and effort.
Schedule Your Posts
When we talk about growing your Instagram profile, what we mean is that you should add to the number of people following you. In order to enhance your follower count, your content needs to be of superior quality.
But, just creating quality content is not enough and a bit of scaling is required in this regard. You can use a tool to schedule your posts beforehand and also use it to plan and manage your content. This lets you carry on with your busy everyday life while improving your follower count.
Interact With Other Accounts
Instagram is a platform where you can interact with new people and engage in a conversation with those who share the same interests as you.
You can begin by interacting with posts that are related to your brand or profile theme. For instance, if your profile is nutrition- and lifestyle-based, you can interact with other people who are talking about it on Instagram.
Do not feel shy to share your own opinion on certain matters and try to inject a little bit of humor when you can. And also make use of Task Ant because it will help you with finding the popular and trending hashtags for your Instagram Posts. There are many other best hashtag generator tools too in the market but TaskAnt.com is always a good option to have, you can find more about it here by reading this Task Ant review.
For growing your Instagram profile next year, you can use the above-mentioned ideas. You should also maintain a general theme for your profile and share content that gives value to your followers. Collaborating with other people is the key when it comes to growing your follower count.