We now all know the value of having a website and websites for medical professionals are no different than those of sites for other sorts of businesses and professions.
Medical professionals and practitioners can really take advantage of having a striking online presence as it gives you and your business the opportunity to be seen, known, and found.
In a study conducted by Pew Internet & American Life Project reported by NBC news, it was found that more and more people search for health online – a whopping 80% or roughly 93 million Americans (and growing) search for medical information online. This simply translates that your current and potential patients are already looking for medical information, and chances are, they’re looking for you.
Anatomy of a good website
So what makes for a good website? And we mean a good website not just for any business, but one for medical professionals. The simplest and best answer is that a good website for medical professionals is one that provides a clear message and effectively communicates its value proposition – its edge, its ace, what makes them better than the rest.
Here are a few of the websites that have made our list of the best websites for medical professionals and a few reasons why they made our list.
WebMD provides valuable content that is credible and timely. WebMD has health information, tools for managing your health, and even has support for those seeking information.
The Mayo Clinic health system has over 3000 physicians, scientists, and researchers that are ready to share their expertise.
The main website of the CVS company has links to its subsidiaries’ sites, including the most familiar CVS Pharmacy. It has a section called CVS Newsroom which features interesting health articles along with press releases about the company.
Drugs or drugs.com provides the public with free, peer-reviewed, accurate and independent data on more than 24,000 prescription drugs, over- the-counter medicines, and natural products – making it the most popular, comprehensive, and up-to-date source of drug information online.
Health.com provides relevant information in plain, jargon-free language that helps people understand how health affects their lives. We answer: how it happened, what it feels like, what you can do about it, and why it matters through medical information, insights from experts and real people, and breaking news.
Kaiser Permanente is a large healthcare maintenance organization (HMO) with over 12 million members. The site (in English and Spanish) is mainly for its members and is well designed and has a friendly user interface which helps people look up the right plans, sign up for membership service, and search for service providers in the Kaiser system that they need. The site also has more than 5000 quality articles that are easily available for both members and non-members alike.
Another popular online medical resource is RxList. The site provides detailed and current pharmaceutical information on branded and generic drugs. It was founded in 1995 by pharmacists and is considered to be the premier internet drug index resource.
National Institutes of Health
The National Institutes of Health or NIH is the country’s national medical research agency and the largest biomedical research agency in the world. The site is also a great well for information (clinical research and training opportunities) and even has a directory on how to find and apply for funding.