The Advantages of Using Animated Videos for Your Business

Animation has been around for thousands of years in various forms. Humans love storytelling, and no format gets the job done quite like animation. In 1937, Disney produced Snow White and the Seven Dwarfs, and a new appreciation for the art form began.

It didn’t take long for businesses the world over to start capitalizing on our love of animated video (2D & 3D) and the freedom it offers. Art had always been an integral part of advertising, but it wasn’t until the 1940s that the relationship between animation and business truly started.

Nowadays animation is ubiquitous, almost every major corporation in the world has tried its hand at the format. Adidas, McDonald’s, Coca-Cola, Ford, and Nestle, to name a few.

So, why is it that animation persists throughout the business world, continuing to deliver great results to those who use it? Let’s go over some of the advantages of using animated videos.

Animation Brings Your Brand to Life

Nothing breathes personality and life into your content like an animated video. Owing to its boundless opportunities for innovation and imagination, animation can tackle any topic, in any style. There is not shortage of animated video styles that you can opt for. And thanks to the creatives in animated video companies such as Kasra Design, the list is increasing year by year.

Want a fast paced, energetic, and action-packed animation for your sports brand? No problem.

Need a more serious tone? Something professional and sleek that demonstrates your new tech start-up’s mission statement? You’ve got it.

With thousands of ways to approach it, there’s no better tool to express what your company has to say and to set yourself apart from the competition.

Animated Explainer Videos

It’s not always about what you have to say, but how you say it. Explainer videos are an increasingly popular choice for business who are looking to market their product or service.

Simply put, it’s a video that explains things. Seems obvious, we know, but the ability to get your message across clearly and consistently is a huge benefit to any business.

With the rise of new technology a daily occurrence, it can be difficult for some companies to bridge the gap between expert developer and novice consumer. For instance, 61% of people who have heard of cryptocurrency have no idea how it actually works.

If your business sells a product or service that can be difficult for the average person to understand, then an animated explainer video is a sure-fire way of bringing them up to speed. Fortunately, this type of video can be easily customized to fit your branding perfectly. In fact, custom explainer videos have a higher chance of getting high watch time and go viral on Youtube. Of course, if you hire the right company to do it for you.

They’re accessible, affordable (not cheap though) to produce, and able to convey abstract ideas in simple, easy-to-understand terms.

Why Animated Video Works

Over the years, many advertising staples have fallen out of favour. Today, the humble infomercial is rarely seen outside of shopping network channels.

Animation is not one of them. From 1940 to modern day, animation is present in every facet of advertising, and likely will be for as long as advertising exists.

You just have to look at the statistics to see how beneficial video is to business.

• When both are available, 72% of people prefer video to text when having a product explained to them.
• Over half of all consumers prefer video to any other type of content.
• Video performs better than both blogs and infographics in content strategies.
• 80% of people will view a video, whereas only 20% will read the accompanying text.
• When asked, 64% of consumers say that in the last month, video has influenced their decision to buy a product.

Wrapping Up

More and more businesses are turning to animation when creating their content. There’s a reason the medium has stood the test of time. It is a fantastic way to connect with your audience. Regardless of the type of business you are running, be it a start-up or an established enterprise, you can’t ignore the importance of animated video to attract viewers. So get onboard and plan your next animated video campaign before your competitors do. Best of luck!