Ways to Effectively Market with Facebook

Of all the social media platforms, Facebook offers untold marketing avenues and while most people associate Facebook with friends and chats, the marketing side of the platform is incredibly complex and with some professional help, you can create a successful brand and make your mark in the digital marketplace.

Here are some of the effective ways that you can use Facebook as a marketing tool.

• Guest posts – Why not hire top bloggers to create content for your Facebook page? Engaging and informative content will encourage users to click on ‘follow’ and, of course, comments are welcome.
• Remarketing – With Facebook Lead Ads, you direct your content to those who have purchased or visited your page and with the right people on the campaign, this can be a very successful way to retain customers and build a strong database of potential customers that you can target at a later date.
• Facebook boost post – One FB post can be delivered to users’ feeds and you can choose many variables; a well-written post that introduces your company can be placed on selected users’ feeds as they scroll through. This can lead to a lot of business and with a digital marketing agency that has a Facebook team, you can be sure of success.
• Facebook ads report template – Have your rich marketing content placed where your target groups can see it and with a managed campaign that is constantly monitored, you can adjust your ads for optimum performance. It takes a long time to become proficient at Facebook marketing and rather than having to learn the intricacies, the best solution is to enlist the help of social media marketers. Click here for tips on getting an Instagram following.
• Video content – This can be posted on your page or as ads; there is no better way to connect with people than 4K video and you can discuss the many ways that you can use video content with an expert. Consider making a 15-minute video about your organisation, introducing your team and concept to potential customers or create a story that people are inspired by; the possibilities are endless.
• Special deals – Creating special discounts has always been a favoured way to encourage orders, with seasonal discounts, end of year sales and loyalty promotions. You can run at least 4 promotions per year, which should generate a lot of sales.
• Targeted ads – If, for example, a user visits your page, this leaves a digital tag and the user can be targeted at a later date. By using a digital marketing agency, you can take advantage of the potential that Facebook offers and reach the people who are genuinely interested in what you have to offer.

Social media exploded onto the scene in the late 1990s and ever since, giants like Facebook, Twitter and Instagram have millions, if not billions of users, making for great marketing potential. Use an experienced social media marketing agency to get the best out of Facebook and you’ll be very glad you did!