Looking for Ways to Build an Email strategy? Here’s an Easy Guide to Help You Out!

If you compare different types of email validation hygiene and mediums, you will find out that email marketing tops the list with ROI going into the thousands. Even in the modern era of WhatsApp and video calling, most people prefer to communicate through emails and this is why email marketing is still a relevant and powerful tool for all marketers. But it is not only about the ROI as even the open rate and click-through rate of email marketing is higher than any of the marketing mediums currently available. This simply means that when you send an email to a recipient then there are maximum chances that it will not go unnoticed.

Many big firms out there are currently thriving on email marketing and if you are planning to do the same then you will need an impeccable email strategy that will help you in stepping up to the plate while streamlining your marketing efforts. There are many things that go into building an impeccable email marketing strategy and this is why we have made this guide that will help you in building the best email strategy using business data, regardless of the size and type of your business.

Set a goal for your campaign

Just like your Facebook ads, there are many things that you can achieve through your email marketing campaign using business data and this is why you need to be sure about the goal of your campaign. With a clear goal, you can easily steer your email marketing campaign and get palpable results instead of just sending out emails to your subscribers. Here are some of the most common goals chosen by firms when they start using an email marketing campaign:

• Increase brand awareness
• Informing recipients about new products
• Increasing website traffic
• Informing about discounts and offers
• Improving customer loyalty

So, you can begin your email marketing journey by first setting clear goals. Sit down with your marketing team and come up with a unified goal towards which every person involved in the email marketing campaign will work.

Select the relevant technology

You can’t run an email marketing campaign through Gmail or any other generic email platform as there are many automated functions that you need to manage and run your email marketing campaigns without wasting too much time. By thriving on technology, you can easily fine-tune your email marketing campaign and make it more effective.

There are various types of email service providers available in the market and you will have to choose the best one according to your specific needs and requirements. An ideal email marketing tool will help you in personalizing your email and make it look more professional as well. You can even analyze the success of your email marketing campaign based on business database by using a good email service provider (ESP).

Plan email and follow-ups

Planning emails based on business databases means choosing the frequency of your emails and also the timing. If you want to keep the open rates and click-through rates high then you will have to choose the frequency and timing precisely. Sending out thousands of emails and ending up in the spam folder is not what you want to achieve from your email marketing campaign.

Both the timing and the frequency of your emails will depend on the type of recipients you are targeting. A strategic time will increase the open rates while ideal frequency will make sure that you are not flooding the inbox of your subscribers with promotional emails.

Write an engaging copy

When it comes down to the copy of the email then you should use a step by step approach as there are various sections of an email that you will need to consider. Missing out on any of these sections can decrease the effectiveness of your emails and thus your overall marketing campaign will be affected.

You can begin with the subject line as this is the first thing that your recipient will see when your email lands in their inboxes. You can create curiosity through the subject line as this will make your recipient succumb to opening the email. For the body of the email, you can use the 80/20 approach which means 80 percent of informational content and 20 percent of a sales pitch.

Test and track your campaign

Before launching your campaign based on business email lists at its full potential, you can test the campaign for its effectiveness and then choose the most ideal approach. A/B testing is what most marketers recommend for email marketing campaigns and in this testing, you send one variation of an email to one group of subscribers and another variant to another group of subscribers. And on the basis of their effectiveness, you have to choose the best variant.

Even after running your email marketing campaign based on business email lists, you will have to track the performance of the campaign by keeping tabs on click-through rates, open rates, website traffic, and feedback from the subscribers.

Email marketing campaigns come with the reward of the highest ROI, better open rates, and high click-through rates but in order to harness all these advantages and begin on the right foot, you have to build an email marketing strategy.

Along with working with an ideal ESP, you have to choose a reputed and reliable email database provider as well. Never make the mistake of keeping everything related to your email-marketing campaign in-house as it will consume your valuable time and you will never be able to make the most of your efforts.