What Are Sales Funnels and How Are They Used?

Did you know that it takes people 5 to 7 impressions to remember your brand on average? Because customers don’t trust brands easily, it is rare for them to make a purchase right away.

There are marketing tools that can influence prospective customers to make a purchasing decision quicker. To understand where potential buyers are in the journey, you can use sales funnels.

Keep reading to learn what a sales funnel is and how it works.

What Is a Sales Funnel?

A sales funnel represents the journey that potential customers go through before they make a purchase. The steps in sales funnels are known as the top, middle, and bottom but there are different models for different companies.

Missing a sale happens less often when you have a sales funnel in place. Creating a sales funnel on your own might not be the best option.

Using sales funnel software will plug up any holes your company might be struggling with from a DIY sales funnel. Find out about the annual prices of ClickFunnels to learn your options.

Importance of a Sales Funnel

In the digital marketing industry, sales funnels help businesses understand what their potential customers are thinking at each stage in the purchasing journey.

The insight that sales funnels provide allows you to invest in the correct marketing channels and activities. You’ll be able to turn each stage of prospects into paying customers.

How Are Sales Funnels Used?

Although a marketing funnel might be different for your business, each sales funnel follows the same stages. The four main stages are awareness, interest, decision, and action (AIDA).

Awareness

Awareness is the stage where a person first becomes aware of your products or services. Depending on your marketing and sales ability, these people may or may not move down the sales funnel.

Interest

Based on potential customers’ interest levels, they will then learn about your brand. They’ll think about the problem they need to solve and how your solution compares to the competitors.

Decision

Prospects will continue to dig deeper into your pricing and other options by learning additional information about your company. Calls, webinars, and sales pages are most helpful during this stage of the sales funnel.

Action

Your business goals will either be reached or crushed at this stage of the sales funnel. Your prospect will take action by making a purchase.

If they choose to move on from the deal, you can use nurture campaigns to stay at the top of their minds.

Do You Need Sales Funnels to Succeed?

Several businesses find success without a sales funnel, but sales funnels make the purchasing journey much easier. If you feel like you are continuing to miss out on buyers, a sales funnel will do you a lot of good.

You can create a sales funnel on your own time but your best bet at covering all of the bases is to use sales funnel software.

Stay ahead of the competitors by creating a sales funnel for your business. Don’t forget to keep coming back for more articles like this.