If you’ve spent any amount of time exploring business communications, you’ve probably heard of ‘SIP trunking’ or ‘SIP trunk’ – a pretty common component in the rapidly expanding telecommunications world. As a matter of fact, more than 70% of large businesses say that SIP (Session Initiation Protocol) is highly important to their business.
But what exactly are SIP trunking benefits and the best practices that you should have in mind?
Why SIP Trunking At All?
Concisely, SIP trunking allows companies to use a telephone PBX (Private Branch Exchange) for sending and receiving calls over the Internet instead of the standard PSTN (Public Switched Telephone Network). Installing SIP trunking modifies the PBX box so it gains VoIP (voice over Internet protocol) capabilities.
So in very simple terms, SIP can be used to enable your on-premise phone systems to make and receive calls via data connections. A virtual phone number called a DID (Direct Inward Dialling) can be assigned to your SIP connection so that customers have a phone number to ring when they wish to speak to you.
For everyone planning to make the move to the cloud, realizing why SIP trunking is superior to PSTN and ISDN connectivity is a key element when it comes to enhancing the business case to switch to SIP trunks. Even if you are implicated as a SIP provider or one’s client – you should possess the right capabilities, especially if there is a wish to serve a global customer base. Amongst the things you should pay attention to are how many markets or regions are accessible, do you have access to local numbers, ensure they can all deliver the same CX when it comes to calling quality and latency, and the ability to control your communications stack down to each country level.
The Irresistible Advantages
More simply and understandably, let’s see what are the perks:
- SIP can handle more than just voice calls, including text messages, images, and video calls, making it suitable as a step into a company investing in unified communications.
- The beauty of SIP trunks is that you can have as many channels as you want to point to a single virtual phone number which means that SIP trunk can replace multiple “old style” phone lines, which in turn cuts communications costs.
- Businesses can consolidate billing by having their data and voice services on a single IP network instead of being separate thus SIP trunking helps reduce charges from toll-free and long-distance phone calls as they’re being placed over the Internet.
- SIP trunking allows companies to gain cloud benefits. This option provides a blend of both worlds while reducing costs and supporting business growth at the same time.
- SIP trunks are not bound by location, which allows you to keep the same numbers in case your business needs to relocate.
Should I Try or Should I (Give It a) Go
SIP trunking is a true example of a technology that fully utilizes what you could miss if you don’t understand all its benefits. But while discussing them, one cannot avoid the incredible money and time savings or the help with simplifying your business’s communications architecture.
Having in mind that you only need good access to the Internet, not keeping up with the latest technological trends – especially regarding business communications – is something you mustn’t allow to your organization. It is the productivity and growth we are talking about.