Affordable Doesn’t Mean Substandard and Minimalist’s Products Are Testament to That!

How many times has it occurred to you that you shell out a hefty sum of money for an exquisitely packaged skincare product only to end up getting disappointed? Yet, we again resort to another similarly priced product because apparently, the dearer it is, the more effective it is. However, just like the affordable cosmetics, all luxe products do not work on our skin all the time, do they? So, what exactly are we paying for then?

The products of high-end brands are infused with ingredients that are exclusively sourced from labs and not found over the counter in drugstores. This is one of the major reasons why they are so expensive, apart from the most obvious reason – the gilded packaging (pun intended). But what if I tell you that there is one skincare brand that is affordable, effective and most importantly, transparent about the ingredients it uses?

Yes, you heard that right! Minimalist is one such brand that has an affordable range of products each of which has a proven record of doing what it claims. Moreover, the company is committed to bringing transparency in beauty – whether it is in terms of dosage of ingredients, grades or formulation. It is not every day that we see cosmetic brands disclosing what exactly goes in their products, is it? This is what makes Minimalist’s products stand out from the rest.

Let’s run you through some of the top products by Minimalist as well as the ingredients and active concentration used in them.

1. Salicylic Acid2%:

Owing to its exfoliating properties and ability to treat acne, salicylic acid is one of the most in-demand products in the skincare world. Breaking the barrier of price, Minimalist has produced a gentle salicylic acid exfoliant that works on the skin as magically as those higher-end products.

Here is why it’s effective:

• First things first – it does not contain fragrance, silicone, paraben and oil.
• It removes dirt and sebum, leaving the skin soft and clear.
• It gets absorbed fast, is lightweight and not harsh on the skin at all, thanks to the aloe vera juice that it is infused with.
• Owing to its antimicrobial properties, it relieves inflammation caused by acne.

2. Vitamin C (Ethyl Ascorbic Acid) 10% + Acetyl Glucosamine 1%:

The benefits of Vitamin C are well known, the most obvious of them being its glowing properties. On the other hand, Acetyl Glucosamine ensures that the skin is hydrated and moisturized. It also regulates natural skin exfoliation. This serum by Minimalist is formulated with high-grade ethyl ascorbic acid by CosMo1 Korea which is a leading global supplier.

Here is why it’s effective:

• In addition to brightening the complexion, it reduces dark spots as well.
• With a pH level of around 4.0, it is stable and effective.
• It soothes skin, reduces any irritation, and is therefore suitable for all skin types.

Whether you are using products from a luxury brand or boutique brands, at the end of the day, what matters the most is the ingredients they use. However, for skin, vitamin C, retinol, salicylic acid and hyaluronic acid are among the indispensables, all of which are being offered by Minimalist at an affordable rate and have yet proven to be effective.